Job Description

Search Engine Marketing Manager

Company Overview

Founded in 1986, ICON International provides clients with financial solutions built around the concept of corporate barter. We help businesses leverage their underperforming assets by trading those goods for high-value professional products/services. It's a complex and dynamic field, driven by strategy, integrity and creativity.

Position Description

The Search Engine Marketing Manager is a critical position within the Digital Media Team. This candidate will be tasked with the development, implementation, optimization of paid search campaigns with the goal of efficiently meeting client KPI’s. The SEM Manager will be able to develop creative solutions, working alongside other digital teams such as paid social, programmatic and analytics.

Responsibilities

• Oversee the strategy, development and execution of SEM campaigns in media platforms, not limited to Google Ads and Microsoft Ads, with a variety of KPI goals (online sales, foot traffic, site visits, lead form submissions, etc.)
• Scale and grow SEM search campaigns in Google and Bing to meet client expectations and exceed performance goals
• Lead new testing and growth initiatives in areas like campaign expansions, ad copy testing, landing page testing, audience targeting testing etc.
• Work with the Media and Account Management team to gain an understanding of campaign specific goals, build targeting and executional recommendations.
• Track, measure and analyze performance of paid search campaigns
• Serve as an SEM expert, platform partner and trend-spotter to bring first-to-market search and digital media opportunities that align with business objectives.
• Establish and maintain relationships with media and industry partners.
• Present to clients on campaign results, insights, recommended optimizations and path forward for improvement.

Skills and Qualifications

• Bachelor's degree required
• A minimum of 5 years of experience managing SEM campaigns
• Demonstrated ability to develop and execute marketing strategies.
• Excellent interpersonal and communication skills
• Strong verbal and written communication skills
• Analytical with a comfort in dealing with numbers and reporting
• Proficient in Microsoft Office Systems, specifically in Excel
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Must have the legal right to work in the United States

Additional Information

This position is based in ICON’s corporate office. The work environment is dynamic and collaborative, providing opportunities for growth and professional development.

The strength of our business comes from our people, our financial resources and the great relationships we’ve built with clients and other business partners. ICON brings them together to solve problems and to create innovative business opportunities. We’ve developed trading strategies that maximize asset value and improve business outcomes.

Award-Winning Culture: Recognized as one of the 25 Best Places to Work in Connecticut and a Top Workplace in Fairfield County

Competitive Compensation: We offer a robust base salary paired with an attractive benefits package including generous PTO, medical, dental, vision, and 401(k) with match.

Apply now and become an integral part of a Company that’s reshaping the landscape of Corporate Finance and Barter.

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