Job Description

Join to apply for the Digital Marketing Manager role at Pendleton Woolen Mills . Get AI-powered advice on this job and more exclusive features. Position Summary The Digital Marketing Manager is responsible for leading the strategy, planning, and execution of digital marketing initiatives for pendleton-usa.com. This role drives customer acquisition, engagement, and retention across key digital channels, including paid search, paid social, email, triggered messaging, SMS/MMS, SEO, and on-site conversion tools. Position Description Reporting to the VP of E-Commerce & Digital Marketing, the manager will lead budgeting and forecasting efforts for digital marketing and optimize campaigns in collaboration with internal teams and external agencies. This role works cross-functionally with Merchandising, Creative, and Retail teams to deliver cohesive, high-impact campaigns, with a strong emphasis on performance marketing and customer experience. A core focus will be managing project timelines, translating strategy into actionable plans, and continuously analyzing performance to inform data-driven decisions. Essential Functions Of The Job Work with cross-functional teams (Merchandising, Planning, Web development, Retail, and Brand/Creative) to support the planning and execution of overall seasonal strategy. Support the VP of e-commerce in building the annual budget and forecast for digital marketing - manage budget and forecast throughout the year. Maintain digital marketing calendar - translating notes and plans into Jira tickets, responding to questions on deliverables, and ensuring smooth flow of projects amongst teams. Ensure proper execution for all paid media such as: email, trigger, SMS, site lead capture, SEO, and other digital channels. Communicate with various agencies ensuring we are executing to hit deadlines and KPIs. Support a data driven strategy - responsible for tracking and reporting of performance for all paid media channels and A/B tests. Support the A/B testing cadence, reporting, and communication of results. Take the lead in testing new channels (Affiliate Networks, etc) with initial set up, monitoring, and analyzing results. Update performance marketing dashboards, compiling metrics and communicating results/insights. Supervisory And Leadership Responsibilities This role will directly manage an Email Marketing Lead resource. This role will significantly contribute to building annual budgets and forecast for digital marketing. Core Skills And Competencies Required For The Position Experience planning, building, testing, and launching emails in an enterprise email platform. Experience and proficiency delivering detailed, cohesive creative briefs, and provide meaningful feedback during asset development to ensure requirements are met. Proven ability and experience for pulling and analyzing platform marketing data (for an ecommerce company a plus), and optimizing toward either acquisition or retention goals. Experience and strong interest in staying current on digital marketing best practices and trends, and able to apply to the business and share with broader team. Proven ability to manage relationships and drive processes, even when resources are limited. Experience in apparel, and home furnishings a plus. Behavioral Enthusiastic, highly motivated self-starter with a strong work ethic and an intense focus on achieving results. Strong communication skills; can clearly communicate ideas and guide discovery. Strong organization skills and collaborative team player. Proactive in thought and execution, can quickly analyze situations to find the best solution. Eager to analyze, optimize and problem solve within existing channels. System & Software Qualifications Experience in Analytics and Ad Platforms (e.g. Google Ads/Bing Ads, Meta Ads, Pinterest Ads, and GA4) required. Familiarity with Salesforce (SFRA/SFCC) or similar e-Com platform, HTML, Digital design tools a major plus. Experience setting up and reporting on A/B tests. High proficiency with Excel, Google Slides & Microsoft Office (Microsoft Excel, Microsoft Word, PowerPoint, and Tableau). Familiarity with time and project management systems (e.g. slack, Trello, JIRA/Confluence or similar) a plus. Qualifications Bachelor's degree in Marketing or in a related area of study. An equivalent combination of education and experience may be acceptable. 5+ years of experience in a similar role in online retail, wholesale or lead generation. The position also requires a minimum of 1 year in a supervisory role with full responsibility for Digital Marketing output. Physical Requirements And Working Environment The ability to use a computer workstation for extended periods of time, sitting, standing, typing, and viewing information on a monitor. Ability to dictate and translate notes and plans into actionable items. Ability to provide a detailed visual review of creative content, including graphics, photography, and copy. This position follows an in-office-first policy, requiring a minimum of three days per week onsite at our corporate office in Portland, OR. We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status. #J-18808-Ljbffr Pendleton Woolen Mills

Job Tags

Similar Jobs